Cob building, which uses earth, generally subsoil, mixed with straw and water and possibly clay and sand to construct walls is one of the most sustainable ways of building in terms of materials and embodied energy. At the end of the building’s life the materials are easily biodegradable. Cob is extremely cheap and can be employed very creatively in terms of sculptural effects.
Over seventy thousand houses in the south west of England have been built in this way and many of those have endured for several hundred years. The tradition goes back about a thousand years in the UK. There is no problem in building up to two storeys and the key to preserving the material against rain is to have the cob wall rendered or harled on the outside and resting on a masonry plinth wall. A good overhang to the roof is also useful.
However it is no coincidence that most of the cob houses in the UK are in the milder south west. Although cob walls are normally 50 to 75 cm. thick they have very little insulating value (conductivity of about 0.75W/mK ). Without a great deal of insulation the house would require a huge amount of heating for 6 months of the year in most areas in the UK. Assuming that around 250mm of insulation would need to be added to a wall to bring it up to PassivHaus standards then this results in an enormously thick wall of 750 to 1000 mm which produces window openings so deep that there is a very restricted view and a serious reduction of light. This also represents a considerable waste of space where land values and building densities are high. On this basis it is difficult to see how cob, no matter how cute or traditional it may be, could be considered an ecological building material (for a heated building) except for its low embodied energy.
On the other hand, unburnt bricks or blocks, which can utilize similar materials, may be a useful alternative to normal bricks. This could particularly apply to internal walls where there is no risk of damage from moisture and where a hygroscopic high thermal mass is required to stabilize air humidity and temperature.

Building regulations
The Building Regulations part A covers the structure of a building. The Approved Documents part A go into a lot of detail for traditional masonry buildings but almost none for timber frame, steel frame, earth building SIPs etc. For these you will need to consult a structural engineer (while SIPs structures are usually handled by the manufacturer)
With most forms of construction there will be implications concerning fire safety. These are covered in the Building Regulations and you can see examples of how to conform with these in the Approved Documents Part B (Fire Safety)
The regulations include a section called “Part C – Site preparation and resistance to contaminants and moisture” which covers site remediation along with protection from nasties which might affect the construction and occupants such as damp, rain, radon etc. There is an abridged version of the Approved Document specially for houses.
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I was wanting to build a part cob part straw bale house, but you have given me some food for thought as I live in the colder north and plan on staying up this way. I may now only do a straw bale house with a lime plaster
staying warm was the main thought as my current town house is always soooooooooooo cold. Thank you